B2B Marketing Training Programmes

Get the right Marketing skills to grow your business in B2B markets

Marketing B2B skills training programmes for professionals working in international contexts.

Your Marketing Skills are key to face the challenges of a today’s VUCA world.

It is all about focusing on what the customer really wants

Business markets are tough. And the current economic outlook doesn’t make them any easier. But the changes that are sweeping through business markets today go far beyond the regular ups and downs of the economy.

In fact, the nature of buying and selling itself has changed. Sales cycles are getting longer. Volumes per order are going down. Paybacks need to be faster. Automation is on the rise.

But some changes are more structural. Business owners do more of the talking than technical specialists. More stakeholders get involved before a decision gets made. Framework agreements seem to separate “business partners” from “commodity vendors”.

These developments can be seen as challenges or opportunities. In fact, companies that act decisively can turn the market changes to their advantage.

What does this mean for you?

It means that every Leader, Manager, Team Leader and Team Member needs to invest their capabilities, skills and talent to make an impact in their roles and help their organizations achieve success.

To achieve this, developing your B2B marketing competencies is key to face the challenges of a today’s complex business environment.

How to get essential marketing skills to use in your role?

MCE helps get equipped with the skills and competencies that you need to perform and succeed in complex and challenging environments.

Our 1-day workshops and 2-5 day training programmes for individuals, also available as in-company training, will get you and your teams equipped with the skills needed to perform and succeed in competitive industries. We’re a reliable development partner known for our…

  • Practical, hands-on and intensive training programmes
  • Business oriented development
  • Real-life business cases and advice from our experienced Senior Associates and Faculty, former Business Leaders in international companies.
  • Focus on you and your specific development needs.

We’ll hear about your needs and help you achieve your career goals.

Marketing Skills Training Programmes

Check out MCE’s Training Programmes designed for professionals at all levels in the organization.

We recommend the following training programmes depending on your role…

Marketing Training Programmes Calendar

Click on calendar box for a brief description of the programme and click on LEARN MORE for more details and registration.


may 2020

11may(may 11)9:00 AM (T)13(may 13)4:30 PM (T)Successful Product ManagementFrankfurt - 3 Days - For Marketing Managers & Professionals

august 2020

10aug(aug 10)9:00 AM (T)12(aug 12)4:30 PM (T)Successful Product ManagementBarcelona - 3 Days - For Marketing Managers & Professionals

10aug(aug 10)9:00 AM (T)12(aug 12)4:30 PM (T)B2B Marketing StrategyLondon - 3 Days - For Marketing Managers

september 2020

14sep(sep 14)9:00 AM (T)16(sep 16)4:30 PM (T)Successful Product ManagementAmsterdam - 3 Days - For Marketing Managers & Professionals

november 2020

02nov(nov 2)9:00 AM (T)04(nov 4)4:30 PM (T)Successful Product ManagementBrussels - 3 Days - For Marketing Managers & Professionals

23nov(nov 23)9:00 AM (T)25(nov 25)4:30 PM (T)B2B Marketing StrategyFrankfurt - 3 Days - For Marketing Managers

See all Marketing Training Programmes

Successful Product Management

Successful Product Management


Frankfurt, Barcelona, Amsterdam, Brussels


3 Day(s)




(4x) May 2020 to Nov 2020
Leading BusinessClassroom Programme
B2B Marketing Strategy

B2B Marketing Strategy


London, Frankfurt


3 Day(s)




(2x) Aug 2020 to Nov 2020
Leading BusinessClassroom Programme

Download the New Programmes Catalogue 2020

and read about all our Training Programmes running across the EMEA region.

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