Marketing Training

MCE’s programmes focus on the key areas of Marketing Strategy, Customer Value Propositions, Product Management, Targeting, Positioning, Customer Focus and B2B Marketing Strategy.

  • For all managers interested in marketing in B2B companies: The Successful Product Management programme focuses on marketing strategy, product portfolio planning, key tasks of a product manager, understanding critical reports and how to calculate break-even sales formula.
  • For Marketing Managers and Directors: The Powerful Value Propositions in B2B Markets programme focuses on developing new customer value propositions that really help you to create value for your clients.
  • For General/Senior Managers and Marketing Managers/Directors: The B2B Marketing Strategy Programme focuses on developing Marketing Strategies, customer centricity, the latest trends in B2B markets, seller-buyer relations and the role of Social Media and Digital Marketing in B2B Markets.