Add PictureUlrich’s expertise in SCM and B2B has been built over a 30 year career in manufacturing, sales and service management roles, including several managing director positions in Western and Eastern European and board functions in CIS countries. He has developed and implemented global and regional growth strategies. He also has a proven turnaround and business transformation track in more than 10 countries.
Professional background
Prior to joining ‘Habasit’, Ulrich developed his leadership and strategy strengths in senior and top management positions in companies in Switzerland, Germany and Italy, in the engineering, consumer and plastics industry.(1989 – 1996)
Having joined ‘Habasit’ in 1996 as Executive Vice President Operations he was supporting the extraordinary long-term growth which lead in achieving the global number one position in the belting industry. 2000 and 2001 Ulrich was President of Habasit France – the French sales and service organization which he supported as member of the board until 2004.
2005 he moved to Vienna to run the regional holding for Austria, CEE, CIS and ME of Habasit consisting of 8 sales and service companies and staff in 9 additional countries. He aligned the service centres offering one voice to the customer. Apart from realizing a long-term two digit growth he developed the CIS market and set up an European service centre in Hungary.
In 2010 Ulrich decided to initiate global business transformation consultancy.
Education and qualifications
Ulrich holds a master degree in electrical engineering from ‘ETH’ (Federal Institute of Technology) in Zürich. He is also an MCE Business Mentor.
Personal
Ulrich is Swiss and lives in Austria. He conducts his workshops in English, German, French and Italian and also speaks Spanish and Russian.














