Frank De Keyzer specialises in innovative enterprise strategies and creative marketing which he brings to MCE’s leadership, innovation and marketing & sales curricula. Frank has worked in a wide range of functions in general management, product and marketing management, product development, direct and dealer sales, plant management, purchasing and budgeting. He has an in-depth knowledge of various market segments from the business market environment with industrial consumables and equipment to mass media data processing equipment and graphic arts industries. He also has extensive experience in leading and achieving results through people.
As Managing Director, Frank was responsible for setting up the worldwide headquarters for consumables at Heidelberger Druckmaschinen AG in Germany. The company was in charge of the creation of an entire new consumables product range. He set up the legal entity, hired the management team and staff, defined the company processes and installed ERP (Enterprise Resource Planning). He introduced and implemented new and innovative business concepts: virtual dealership combined with externalised supply chain management, multi-media call centres, and ‘bundle sales’ (1998-2002).
Prior to joining Heidelberg, Frank spent eight years with AGFA (1988-1997) where he held various general management positions:
In his role as Director of Division with full P&L responsibility in France, he was in charge of managing three Business Units and implemented several profit improvement programs.
As General Manager Compugraphic Europe, he was in charge of the strategy and management of the EMEA subsidiaries.
As Division Manager Compugraphic Benelux, he turned the subsidiary into the most profitable of all AGFA subsidiaries.
Frank gained his broad marketing and sales experience through various key corporate roles:
Marketing Director Electronic Printing and Inplant with Compugraphic Europe in Paris.
Dealer Marketing and Sales Director for Olivetti in Belgium.
International Product Manager at AGFA HQ Belgium.
Sales and Production Director at BOPACK in Belgium.
Successively Production manager View Master, Purchasing manager and Sales manager Belgium & Luxembourg, at GAF Corporation Europe in Belgium.
He started his career in 1972 with Nauwelaerts Printing and Publishing in cost accounting and production management.
Education and qualifications
Frank’s academic studies include engineering in the Graphic Arts Industry from the HIGRO Institute in Ghent, Belgium and an executive master of business administration from IPO/UFSIA Management School in Antwerp, Belgium.
Frank is Belgian and lives in France. He conducts his workshops in Dutch, English, French and German.