A senior learning and development professional with a solid expertise in sales effectiveness, sales management and leadership, Florin brings to MCE over 20 years of experience in business practice, executive management and corporate training. His natural ability to interact with people from different cultures combined with his successful career as a consultant and facilitator led him to work with major international brands.
Since 2013, Florin is a consultant and trainer.
Previously, he was Director Corporate Training at the Canadian University of Dubai where he established a portfolio of courses and certificate programs, internal processes to address leads in the marketplace, prepare proposals, negotiate deals and deliver courses for a variety of clients.
As a Management Consultant, Learning Synergy in Toronto and Saint John, Canada. Florin Consulted with Electronic Commerce Centre to support and train small firms in New Brunswick (Canada) to implement an e-business strategy. Consulted with an American online university to get accreditation for offering an undergraduate business degree in Canada. He consulted with University of New Brunswick to negotiate international agreements and managed academic programs in Beijing and Shenzhen (China).
With Philip Morris. Based in Romania, Florin started as sales representative, then area sales supervisor, trainer and manager for trade development. Prepared yearly proposals, budgets, and coordinated implementation for Sales and Trade Marketing Plans, and delivered training programs in the Balkans.
Education and qualifications
Florin holds a PhD in Communication from Ryerson-York Universities in Toronto, an MBA in e-business from the University of New Brunswick (Canada), an Executive MBA from ASEBUSS Bucharest & University of Washington (Seattle), and an engineering degree in radio navigation. Florin also completed professional development courses in leadership, teambuilding, key accounts, negotiation, and marketing effectiveness.
Florin lives in Qatar. He delivers his workshops in English and Romanian, and holds dual citizenship – Canadian and Romanian.