MCE has developed a full portfolio of Marketing programmes for managers in international companies and organizations. These programmes cover key competences including: digital marketing, market analysis, customer value, B2B marketing strategy, product management, marketing intelligence and more.
These programmes are available as:
- Open Programmes: Online or Face-to-Face (across EMEA region)
- Off-the-Shelf: delivered for your company with limited changes
- Modules: Any of the programmes can be customized for an InCompany solution for your organization.
To find out more about MCE’s services and to arrange a free call:
- email: [email protected]
- tel: +32 2 543 2120
Key competences covered: digital marketing, the marketing mix, product management, B2C v B2B digital marketing, segmentation, customer value, performance measurement, relationship marketing, digital channels, market analysis and more.
MCE is your reliable partner for continuous success with agile people development solutions.
Available as open trainings or in-company trainings across the EMEA.
Fundamentals of Digital Marketing for Non-Digital Markeeters
Digital Marketing for Non-Digital Marketeers: focuses on the fundamentals of Digital Marketing, online marketplace analysis, digital marketing strategy, relationship marketing using digital platforms, digital channel planning, B2C v B2B Digital Marketing and more.
Ideal for: business professionals responsible for commercial activities in their organization. It will also be of benefit to executives and senior managers who are leading a digital marketing transformation process and the execution of the marketing digitalization in their companies.
Fundamentals of Marketing & Product Management
Fundamentals of Marketing: Your Action Plan for Success focuses on the role of marketing, market analysis, SWOT analysis, segmentation, targeting, positioning, the marketing mix, creating customer value and more.
Ideal for: newly-appointed marketers; product, brand, and advertising manager; business professional or an executive who need a clearer understanding of marketing’s role in generating profits.
Successful Product Management: focuses on the product management process, the main tasks of a product manager, key reports and relationships, managing new product development, preparing your marketing plan and more.
Ideal for: product managers and brand marketers and those who interact with them.
B2B Marketing Strategy
B2B Marketing Strategy: focuses on strategic analysis, marketing intelligence, customer insights, value creation models, B2B marketing strategy, customer value propositions, performance measurement and more.
Ideal for: General Managers, Product, Brand or Marketing Managers on a senior level who are responsible for developing and implementing a value-based B2B Marketing strategy, and who manages the marketing and technology processes that support the strategy.