The journal of the Management Centre Europe (MCE).
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What’s in this edition?
- Getting the Connection: Interview with Christian Terwiesch and Nicolaj Siggelkow (Page 14)
- The Right Customer is Always Right (Page 4)
- How Engaged Employees Improve Customer Experience (Page 9)
- Creating a Culture-First Approach to Customer Experience (Page 9)
- The Success Factors for Customer Centricity (Page 28)
- Why AI Needs to Find its Inner ‘HI’ (Page 32)
- Scaling Your Business Through Superior Customer Experience (Page 39)
- What’s in your Corporate Crisis Survival kit? (Page 42)
- 8 Ways to Be More Human When Engaging Customers (Page 46)
- Customer Experience Starts with the Employee (Page 2)
From the desk of AMA Global’s CEO:
- Service Excellence is Taught Through Training and Culture (Page 25)
- Building a Collaborative Culture (Page 36)